APS Webinar October 18 and 25
FIELDSIDE MANNER: SERVING PLANT PATHOLOGY’S STAKEHOLDERS
What Will Attendees Learn?
- How to be mindful of stakeholders’ thoughts, input, feelings, and cultures and understand how they communicate plant health problems.
- How to identify and adapt to the needs of various stakeholder groups in order to address plant health problems.
Just as doctors must have good bedside manner when dealing with patients, plant pathologists must be mindful of their “fieldside manner” when dealing with diverse stakeholder groups, ranging from growers to politicians. Plant pathologists have many opportunities to foster relationships and understanding with these individuals. These relationships are necessary to take our science to practice. The speakers will share their experiences and advice on effectively communicating and interacting with stakeholders.